Owning a business in a rural area can come with its own unique set of challenges. Unlike those situated in more urban areas, footfall can be lower to physical premises. Marketing to those within your vicinity can be tricky as people living in rural areas will tend to have different habits than those in large cities or towns.
However, this doesn't mean that digital marketing is a useless endeavor. Instead, utilizing digital marketing can prove to be an effective strategy when undertaken properly. The key isn't just to look at digital marketing for rural areas; it is to know what type of digital marketing is best for you, your company, and your local area.
The first and probably most important consideration when it comes to rural digital marketing is to be consistent. Companies who regularly schedule content via their various channels and sources can often get their posts in front of their eyes more regularly.
If you are in a rural location, this is paramount. While busier locations can benefit from passing trade bolstered by infrequent posting, those in rural areas need to have a constant and consistent approach to keep your business fresh in people's minds.
Involve The Community
If there is one thing rural areas have in abundance, it is a sense of community, and you need to harness this to boost your own profile while doing the same for them. You need to be as involved and active as you can and share your endeavors digitally with consumers. Involve local community projects or groups and other non-competing businesses to share the support and love and garner a reputation you can be proud of and positively use for your digital marketing campaigns.
Rural life is different from city living; there is no denying this. Making sure your content, language and imagery, etc., reflects this is vital. Use the same language, phrases, expressions, and slang when communicating with those around you to allow people to connect and what you share to resonate with those finding your business and content.
SEO is a powerful tool in any digital marketing campaign. Pushing for local SEO results means incorporating everything local and what it means to be a local in your area into everything in your social media postings and on your website. Hone in on what people in your local area are looking for and the search terms they use, and those from outside the area looking for your product or services.
Part of the “connecting with your community” theme you need to develop is to take on board feedback and issues within your local area. To think big, you need to start small, and by starting smaller, you need to look at what is going on closer to home. Pay attention to the wants and needs of locals and those living close by to provide an effective solution. You can then use this feedback to develop plans and expansions and as content, for your digital presence to show how you can effectively meet the needs of consumers when they need it, proving your versatility and support for your rural location.
When it comes to digital marketing for rural locations, you need to think local to help you build your customer base and support your local area to support your plans and grow your business.