About - Kantar Philippines Inc. (Worldpanel Division)

Kantar Worldpanel is the global expert in shopper behavior. Through continuous monitoring, advanced analytics and tailored solutions, we inspire successful decisions by brand owners, retailers, market analysts, and government organizations globally. With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, we turn purchase behavior into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. \n\nThe Philippine panel started operations covering national urban Philippines in 2001 and total (urban and rural) Philippines in 2005. Our panel cover more than 120 FMCG categories. Our Client Service teams facilitate consumer understanding everyday through tailored advice and solutions. This comes from our commitment to “Inspire your Success" and play a key role in your decision-making.\n\nIn our aim to relevantly contribute, actively participate, and support the growth and development of our industry and community, we have been active members of the Marketing and Opinion Research Society of the Philippines (MORES), Internet and Mobile Marketing Association of the Philippine (IMMAP) and the European Chamber of Commerce of the Philippines (ECCP). \n\nWe are part of Kantar, home to some of the world's leading research, data, and insights teams. Individually, Kantar Millward Brown, Kantar TNS, Kantar Media and Kantar Worldpanel are well known and highly respected experts in our respective fields. Collectively, we offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. \n

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Services Focus

  • Consumer panel
  • FMCG
  • Shopper behavior
  • Household panel
  • market research

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