Entertainer

The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high quality toys and official merchandise in Pakistan by leading global toy brands, and provides customers a unique and exciting in-store experience. With over 30 years of retail experience, the SEFAM Group decided to bring UK’s favorite and largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of standalone toy shops in Pakistan, and provides an experience consistent with global standards. The Entertainer was founded in 1981 in UK and has over 100 stores across the UK. With four existing stores (one in Islamabad, three in Lahore), The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff. The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores; training its staff with in-depth knowledge about product lines and keeping the staff motivated; continue to build on the customer experience via various in-store activities and events; and focus on providing an excellent and unparalleled online shopping experience on its website, www.thetoyshop.pk.