SEO or Search engine optimization is a practice which is evolving constantly, as the search engines continue updating their algorithms to give a better experience to their users. Where SEO could effectively be done once with cheaply purchased backlinks and keyword density equations, modern SEO works only as a part of integrated and holistic digital marketing strategy. If you are looking to hire an SEO company, here are some important questions to ask them:
What is their Experience?
It makes sense to hire an SEO company with a lot of experience. Things may change from one update or the other, hence look for someone who can take a long term approach instead of using techniques that stop working in a few months.
How Will They Improve Your Rankings?
Modern SEO needs a more holistic strategy and execution, and in case the SEO company is doing it right, it should be transparent regarding its strategy. However, if the company dances around their procedure explanation, it isn’t qualified, doesn’t care regarding results, or just looks to cash your check.
How Will They Adapt to Your Niche?
SEO isn’t a one-size fit-all solution, and your SEO agency must have a few ideas as to how your business requires a good approach to cater to your industry, goals and business model. SEO for local businesses interested in attracting people from different industries requires a pretty unique approach than SEO for major corporations.
How Will They Approach Backlinks?
Backlinks have been quite significant to SEO since Google and a few other search engines came onto the picture. In addition, it may not change anytime soon. A good SEO agency must communicate transparently regarding its link-building work. Hence, ask these important questions before you choose or hire an SEO company for your business!