Motorcycling in Chico
Chico is surrounded by some of the most rewarding riding roads in Northern California. Highway 32 climbs east into the Sierra Nevada toward Lassen Volcanic National Park, Highway 70 winds through the dramatic Feather River Canyon, and quiet country roads like the Midway and River Road meander through orchards and farmland. Add mild weather for much of the year, and it is no surprise that motorcycles are a popular choice for commuting, touring, and recreation.
This guide examines ten of the best motorcycle brands available to Chico riders, highlighting what makes each one stand out and which types of riders they suit best.
Choosing the Right Motorcycle
Consider your experience level, riding style, and intended use. Cruisers offer relaxed comfort, sport bikes deliver performance, adventure bikes handle mixed terrain, and dual-sport models are ideal for exploring forest roads. Factor in reliability, dealer and service availability, resale value, and insurance costs. New riders should prioritize manageable power and complete a motorcycle safety course.
The Top 10 Motorcycle Brands for Chico Riders
1. Harley-Davidson
Harley-Davidson is an American icon, known for its powerful V-twin engines, classic styling, and strong rider community. Chico riders love Harleys for touring the Feather River Canyon and cruising to events across the North State. The brand's touring models offer exceptional comfort for long rides.
2. Honda
Honda motorcycles are renowned for reliability, refinement, and value. From beginner-friendly models to the touring Gold Wing and versatile Africa Twin adventure bike, Honda offers options for every type of Chico rider. Its scooters are also popular with students commuting around campus.
3. Yamaha
Yamaha combines performance and innovation across sport bikes, cruisers, adventure models, and off-road machines. Its MT and Tenere series are particularly popular, offering exciting performance for riders exploring foothill twisties and gravel roads.
4. Kawasaki
Kawasaki is known for thrilling sport bikes like the Ninja series, as well as approachable models for new riders. Its dual-sport and off-road lineup is a great match for exploring trails in the nearby Plumas and Lassen National Forests.
5. Suzuki
Suzuki offers dependable, affordable motorcycles with strong performance. The V-Strom adventure series has a loyal following among touring riders, while the GSX lineup delivers sporty handling for canyon roads.
6. BMW Motorrad
BMW Motorrad is synonymous with premium adventure touring. The GS series is legendary for its versatility, comfort, and technology, making it a favorite for Chico riders planning long trips through the Sierra, Oregon, and beyond.
7. Indian Motorcycle
Indian Motorcycle combines American heritage with modern engineering. Its cruisers, baggers, and the FTR series appeal to riders who appreciate classic design with contemporary performance and technology.
8. Triumph
Triumph offers a blend of British style and modern performance. Its Bonneville modern classics, Tiger adventure bikes, and Street Triple roadsters attract riders who value character and versatility.
9. KTM
KTM is a leader in off-road and adventure motorcycles, known for lightweight, high-performance machines. Chico riders who enjoy dirt riding and challenging terrain often choose KTM for its race-proven engineering.
10. Ducati
Ducati represents Italian passion and performance. Its Panigale superbikes, Multistrada adventure tourers, and Scrambler models deliver exhilarating rides and striking design for enthusiasts seeking something special.
Popular Riding Routes Near Chico
Highway 32 toward Chester and Lake Almanor offers sweeping curves and mountain scenery. The Feather River Canyon on Highway 70 is one of California's most scenic rides, with granite cliffs, historic bridges, and river views. Honey Run Road, Skyway, and the roads around Paradise and Magalia provide winding foothill riding, while the Sacramento River and Llano Seco areas offer peaceful countryside routes.
Trends in the Motorcycle Market
Electric motorcycles are gaining attention, with brands introducing models that offer instant torque and quiet operation, ideal for urban commuting. Adventure bikes continue to grow in popularity as riders seek versatility for both pavement and gravel. Advanced rider aids, including cornering ABS, traction control, and ride modes, are now common across many brands, improving safety and confidence.
Smaller-displacement motorcycles are also experiencing a resurgence, attracting new riders with affordable pricing and approachable performance.
Safety Tips for Chico Riders
Always wear proper protective gear, including a DOT-approved helmet, jacket, gloves, and boots. Take a California Motorcyclist Safety Program course, which is required for many new riders under twenty-one. Be cautious of agricultural equipment, gravel on rural roads, and wildlife in the foothills. Stay hydrated during hot summer rides and check weather conditions before heading into the mountains.
Buying a Motorcycle in the North Valley
When shopping for a motorcycle, visit local powersports dealers to compare models in person and take test rides when available. Ask about service intervals, parts availability, and warranty coverage, since convenient local service is important for long-term ownership. The used market is also strong in Chico, especially in spring when riders upgrade their bikes. Have any used motorcycle inspected by a qualified mechanic, verify the title, and budget for essential gear, insurance, and registration before finalizing your purchase.
Conclusion
Chico's diverse riding landscape makes it an ideal home for motorcyclists of every style. Whether you prefer the classic rumble of a cruiser, the precision of a sport bike, or the go-anywhere capability of an adventure machine, these top brands offer excellent options for enjoying the open roads of the North Valley.