The Department Store Experience in Allentown
Allentown has a rich history with department stores. For generations, downtown Hamilton Street was home to bustling retailers that drew shoppers from across the Lehigh Valley, and many longtime residents still share memories of holiday window displays and family shopping trips. While the retail landscape has evolved, department stores remain an important part of local shopping, now concentrated in places like the Lehigh Valley Mall and busy commercial corridors in surrounding townships.
Modern department stores combine traditional one-stop convenience with digital tools such as online ordering, curbside pickup and loyalty apps. The ten stores below offer the best mix of selection, value and service for Allentown shoppers.
The Top 10 Department Stores Serving Allentown
1. Boscov's
Boscov's is a beloved, family-owned Pennsylvania department store chain headquartered in Reading. It offers an impressive range of clothing, home goods, furniture, kitchenware, toys and seasonal items. Known for friendly service and frequent sales, Boscov's has a loyal following among Lehigh Valley families who value its regional roots and community involvement.
2. Macy's
Macy's is one of America's most iconic department stores, offering fashion, beauty, shoes, accessories and home products. It carries a wide range of brands, from affordable private labels to designer collections. Seasonal events, the Star Rewards loyalty program and frequent promotions make Macy's a go-to for gifts and special occasions.
3. JCPenney
JCPenney focuses on affordable fashion and home essentials for the whole family. Its private brands, such as St. John's Bay and Arizona, provide dependable basics at great prices. Many locations also feature salons and portrait services, adding convenience for busy households.
4. Kohl's
Kohl's is known for its rewards program, Kohl's Cash promotions and a wide selection of apparel, footwear, home goods and small appliances. Its partnership with Sephora has added a strong beauty department in many locations. Convenient returns, including services for select online retailers, bring additional foot traffic and value.
5. Target
Target combines department store variety with mass-market convenience. Shoppers can find stylish private-label clothing, home decor, electronics, groceries and beauty items in a single trip. Its Target Circle program, same-day services and curated designer collaborations make it one of the most popular shopping destinations in the Lehigh Valley.
6. Walmart
Walmart offers unmatched breadth, carrying everything from clothing and home goods to groceries, automotive supplies and electronics. Everyday low pricing and extended store hours appeal to families on a budget. Its growing online platform and pickup options add convenience for busy schedules.
7. TJ Maxx
TJ Maxx offers designer and brand-name fashion, accessories and home goods at significant discounts. Its constantly rotating inventory creates a treasure-hunt shopping experience that keeps customers coming back. Shoppers looking for premium labels at lower prices often find excellent deals.
8. Marshalls
Marshalls, a sister store to TJ Maxx, offers a similar off-price model with an especially strong footwear and family apparel selection. Its home section features decor, kitchenware and seasonal items. Frequent new arrivals keep the shopping experience fresh and rewarding.
9. Burlington
Burlington started as a coat specialist and is still a favorite for affordable outerwear during Pennsylvania winters. Today it also offers family apparel, baby gear, home decor and accessories at off-price discounts. Budget-conscious families appreciate its value-driven selection.
10. Ollie's Bargain Outlet
Founded in Pennsylvania, Ollie's Bargain Outlet specializes in closeout merchandise from well-known brands. Its stores carry housewares, books, toys, food, flooring and seasonal goods at deep discounts. Ollie's quirky personality and constantly changing inventory make it a fun stop for bargain hunters.
How Department Stores Are Evolving
Department stores are adapting to changing shopping habits by integrating online and in-store experiences. Buy online, pick up in store, curbside services and mobile apps with personalized offers are now standard. Many retailers are also adding shop-in-shop partnerships, such as beauty counters and specialty brand sections, to attract new customers. Off-price retailers continue to grow as shoppers seek value amid rising costs.
Smart Shopping Tips
Sign up for loyalty programs to receive exclusive discounts and early access to sales. Compare prices online before visiting, and use store apps to check inventory. Plan major purchases around holiday sales events and end-of-season clearances. Off-price stores receive new inventory frequently, so regular visits can uncover the best deals.
Making the Most of Holiday Shopping
The holiday season is when department stores truly shine, offering gift sets, seasonal decor and extended hours. To shop smarter, create a gift list and budget early, then track prices on key items in the weeks leading up to major sales events. Combining loyalty rewards, store coupons and credit card offers can produce significant savings. Buying online and picking up in store helps avoid long lines and shipping delays. Keep receipts and gift receipts organized, and review extended holiday return policies so recipients can easily exchange items after the celebrations end.
Final Thoughts
Department stores remain a convenient and valuable part of shopping in Allentown. Whether you prefer the regional charm of Boscov's, the brand variety of Macy's or the treasure-hunt excitement of off-price stores, these ten retailers make it easy to find what you need for your family and home.