Introduction
A strong brand is one of the most valuable assets a business can own. American branding agencies are global leaders in defining identity, voice, and visual systems that turn companies into category icons. Here are ten of the best branding agencies in the United States.
1. Landor
Landor is a globally renowned branding firm with deep U.S. roots. Known for transformative brand identity work across automotive, finance, and consumer goods, the agency has helped shape some of the most recognizable logos and identity systems in the world.
2. Pentagram
Pentagram is a design-led firm with prominent offices in New York and Austin. Its multidisciplinary partners produce world-class branding, editorial design, and environmental graphics for cultural institutions, tech companies, and global consumer brands.
3. Siegel+Gale
Siegel+Gale is famous for its philosophy of simplicity in branding. The agency helps clients clarify their brand strategy, naming, and identity across complex industries such as healthcare, financial services, and technology.
4. Interbrand
Interbrand publishes the influential Best Global Brands report and partners with leading U.S. corporations on brand strategy, valuation, and identity. Its work helps clients align brand decisions with measurable business outcomes.
5. COLLINS
COLLINS is a strategy and brand experience design firm based in New York and San Francisco. Known for bold, optimistic identity systems, the agency has worked with major American technology, media, and consumer brands.
6. Wolff Olins
Wolff Olins is a global branding company with a strong New York presence. The agency creates ambitious brand transformations, particularly for clients ready to redefine their categories with fresh visual and strategic identities.
7. Sterling Brands
Sterling Brands is widely recognized for packaging, retail, and consumer brand identity work. Its expertise in CPG branding makes it a trusted partner for many of America's largest food, beverage, and personal-care companies.
8. Red Antler
Red Antler, based in Brooklyn, has built a reputation for branding modern startups and direct-to-consumer brands. Its work spans naming, identity, packaging, and digital experiences for some of the most talked-about American brands of the last decade.
9. Gretel
Gretel is a brand and design studio known for editorial-feeling visual systems, streaming services, and entertainment branding. Its work for major media companies has helped shape how Americans engage with content brands.
10. Mucho
Mucho operates studios in San Francisco and abroad, focusing on strategic brand identity, packaging, and design systems. The agency partners with both ambitious startups and established American companies looking to refresh their brands.
Trends in American Branding
U.S. branding agencies are evolving with the rise of motion identity, sonic branding, and AI-assisted design tools. Inclusive identity systems, accessibility-focused design, and sustainability-driven storytelling are increasingly central to how American brands present themselves.
Final Thoughts
The best branding agencies in the USA combine deep strategy with stunning craft. Whether you're launching a new startup or repositioning an established business, these firms have the experience, creativity, and discipline to help build brands that endure.