They say content is king, and we would have to agree! Website content is critical because it is your medium for connecting with your customers and potential customers. You need to engage with them and establish yourself as an industry authority. Furthermore, website content is critical in terms of search engine optimisation.
However, when writing website content, a lot of people wonder how long they should spend on the piece. With that in mind, we’re going to take a look at how to write effective website content and how long it should take in this post.
How long does it take to write website content?
Unfortunately, it is one of those “how long is a piece of string?” questions! It all depends on the writer’s experience, their knowledge of the subject, and how quickly they can type! Plus, when writing a piece of content, not only do you need to make sure that you allow plenty of time for the actual writing stage, but you will need time to proof and optimise the content as well.
Understanding what is entailed in putting together a good piece of content
You need to know how to write website content before you can figure out how long it is going to take you. A lot of people underestimate the work that is entailed, so we’re going to take you through the different stages of the process.
Keyword and topic research
The first part of the writing process is research. Research is a necessity to ensure that the content you create is informative and engaging. Firstly, though, you need to research the audience you are writing for so that you can understand the sort of content they are going to be interested in.
You will then be able to determine your target search keywords and start thinking about different topics that will work for your audience and your keywords. This is a pivotal part of the process that should not be rushed or overlooked.
The writing part
Now that you have done the research, you can start the writing part. So, the amount of time it takes you to write a post does depend on your. According to research carried out by Raka Creative, most people spend between one and two hours writing a 500-word blog post.
Only 8% spend less than one hour on a blog post. Moreover, 29% spend 2 to 3 hours, and finally, 29% also spend more than four hours on writing a post. This can give you an understanding of the sort of time that is needed to do a topic justice when writing.
You need to make sure that the content you create has been optimised for the search engines. This is where your keyword research from earlier comes in handy. You need to ensure that your keywords are incorporated naturally. No one should be able to tell that they are keywords!
Editing and proofing
Once you have finished the writing part, your work is not done. You now need to start the editing and proofing process. You need to re-read and edit the content. We recommend stepping away and doing something else so that you can then return to the proofing stage with a fresh mind.
When you have just finished working on something, it is easy to miss the mistakes when you are reading over.
Outsourcing is an option to consider
A lot of business owners decide to outsource content writing because they simply do not have the time to produce premium quality content in-house.
When outsourcing content writing, you will be relying on a team of writers that spend all of their day writing, and so they know exactly what it takes to create excellent content that is right for the web. Usually, they will be able to return the content to you a lot quicker than you would be able to produce it yourself.
So there you have it: how to write website content and how much time you should spend on it. If you follow the tips to write website content that we have provided, you can make sure that your content is hitting the right spot. It needs to be engaging, informative, and original, yet it also needs to be tailored for search engine optimisation in an organic manner.